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Increase
marketing support while reducing costs |
- The trade wants lower price points and a high level
of marketing support.
Optimum financial performance does not allow major brands
the luxury of investment in fishing fleets and processing
plants. Tuna brands are no longer rewarded for vertically
integrating their business model. The financial markets
simply have little tolerance for brands with balance sheets
heavy with fixed assets and inventories, or for earnings
made volatile by the vagaries of fishing.
- Costs must be reduced but without compromising quality
and reliability.
Competition from private labels is severe. Increasingly,
your brand is faced with the challenge of having to protect
its presence on the supermarket shelf. And yet, working
capital for inventories is increasingly limited with little,
if any, capital for maintaining plants and fishing resources
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Manage
risk |
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Tri Marine can help your brand manage the inescapable risk
of fishing.
- Tri Marine owned and controlled processing plants are
strategically located near the major tuna fishing grounds
for production of cooked loins and finished products.
- Owned and contract fishing boats supply of raw material
to these plants.
- Tri Marines global team of commercial, production
planning, quality assurance, logistics and financial professionals
manage the supply chain from these plants to the distribution
centers of the major tuna brands.
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Reliable
supply |
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Supply agreements with Tri Marine provide your brand with
the global network of cost competitive fishing resources and
processing plants that you need in order to reduce overhead,
lower costs and maintain supply in a competitive market.
You can focus on promoting your brand confident in
the quality and reliability of your tuna supply.
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